Almaverde Bio is now recognised as Italy’s main organic food brand, thanks to its constant focus on the quality of its products and its meticulously chosen producers. Our main goal is to bring certified products to the table of consumers, for a healthy and informed diet. Because Almaverde Bio means … loving yourself!
Behind an organic product is the promise of a safe, healthy and legally guaranteed item, made using eco-friendly methods. What’s more, younger consumers are actually the ones who recognise our superior quality.
We are committed to keeping this promise. We are producers. The Almaverde Bio brand brings together producers who represent Italy’s famous agriculture tradition. Thanks to our ability to control the entire production chain, as producers we have always believed and are absolutely convinced that we are equipped for this task.
Organic produce is above all a passion. The passion of those who contribute to all the production stages, from cultivation, farming, harvesting and storage, all the way to packaging and distribution. A passion that drives thousands of farmers and breeders (especially of the younger generation) to produce with greater respect for the environment, paying careful attention to the well-being of the animals, and all the while trying to strike the difficult balance between production and sustainability. It takes passion and conviction to produce less, but better. Choosing to eat organic, therefore, does not just affect everyday well-being but is also a way of showing appreciation for this passion.
Rather than being “against” anything, we have always been respectfully “for”. We believe in choosing organic as a choice. Viable, practical, everyday, but always a choice. It is on this concept that we base our communication, and we believe that our conscious encouragement to “go organic”, which we sustained for years, has contributed to the spread of a more sustainable food culture. Today, our “love yourself” slogan is equally an encouragement; it continues to present a choice. A healthy choice: for ourselves, those around us and for the environment …
Our ambition is that the values to which we aspire are shared by an increasing number of consumers.
In other words: the belief that growth and development must be guided by principles of equity and sustainability; the belief that organic farming is a model to be developed with professionalism and commitment; the belief that our food choices have a major impact on our well-being in the broader sense of balance between lifestyle, taste, energy, pleasure and socialising.
Whilst much has been done in the organic sector to improve the products on offer, there is still much to do.
Today, with the constant increase in the number of consumers and the establishment of new styles of consumption, the organic product must not only be safe and certified, but also consistent as far as quality is concerned. We believe that we should go beyond simply turning a standard product into an organic one.