The organic world

Why choose organic?

Reaching out to take a pack of organic products might seem just a plain and simple gesture. But it’s not. Because choosing organic means making many other important choices.

100% natural products

Only substances of natural or mineral origin are used both during production (crop cultivation or animal rearing) and in all phases of product processing, because synthetic fertilizers, pesticides, weedkillers and chemical preservatives are absolutely prohibited.


Organic farming excludes the use of Genetically Modified Organisms (GMOs).

A cleaner and healthier environment

Organic farming methods respect the environment and its delicate equilibriums, limiting pollution of the atmosphere and water, avoiding the excessive exploitation of natural resources, reducing soil erosion, preventing the extinction of beneficial organisms and protecting biodiversity.

Animal welfare

The animals used in meat production are raised guaranteeing them a more natural life cycle, with larger spaces both indoors and in the open air, feeding according to their real needs and only with vegetable products, and the exclusion of hormones and other artificial growth stimulants. Even at the moment of slaughter, special methods are used to reduce the conditions of stress as far as possible and to ensure maximum animal welfare.

More fertile soil

The use of organic substances and appropriate agricultural methods that avoid overexploiting the soil (like crop rotation, conservation tillage systems and others) improves soil conditions and safeguards its natural fertility. Healthier soil grows healthier produce!

Greater attention to health

Today, as food quality is increasingly seen as a vital source of wellbeing, choosing organic products gives greater certainty in terms of product guarantees and wholesomeness.

Safeguarding producers

Organic farming guarantees a healthier environment for everyone living and working in the country.

Encouraging research and innovation

Organic farming is not a return to the past. The production systems and methods that can be used are the result of new professional skills and a constant commitment to obtain healthy products of first-rate quality, at the same time reducing environmental impact to a minimum.

Legally defined checks and guarantees

Organic farming in the European Union is regulated by the EC 834/07 and 889/08 regulations, regarding above all standards for production, labelling, systems for inspections and certifications and imports from outside the EU. These regulations are valid for all member states.